Where Closing Psychology Meets Bulletproof Sales Systems

Mid-market to enterprise B2B field teams

You're still selling the way you did 5 years ago. Reps spend more time on admin than they do in front of customers. Sales execution isn’t matching strategy. Field reps lack modern, agile tools.

• Complete GTM plan, sales motion breakdown
• Coaching guides + call frameworks
• Objection-response map and email/voicemail stack
   

• Sales cycle clarity + velocity
• Field team confidence and repeatability
• Revenue impact within 1–2 quarters
   

A. Hanz, CEO

VPs of Sales, Revenue leaders, or Founders scaling up

You’ve got a team, but need modern strategic playbooks, onboarding processes, or sales enablement engines.

3-month fractional enablement leadership

• Onboarding sequence, playbooks, KPIs
• Sales coaching structure and hiring input
   

• Sales team clarity and consistency
• Shorter ramp times and higher rep output
• A repeatable, scalable sales foundation
   

T. Johansen, VP of Sales

SaaS, services, or CRE teams who want sales systems that match how buyers think

You’re using generic scripts that feel robotic or don’t align with the real psychology of the buyer.

• Industry-specific sales playbook (SaaS, CRE, Pro Services)
• Cognitive bias-informed talk tracks
• Coaching on delivery, tone, and objection layering
   

• Sales motions feel more natural and effective
• Better close rates without sounding salesy
• Confidence scaling across verticals or reps
   

L. Doupuis, COO

RevOps leads, founders, or sales managers juggling tools and spreadsheets

You’ve got a CRM, email tools, maybe even call tracking—but nothing talks to each other. The pipeline and metrics tracking is a mess.

• CRM audit + pipeline stage redesign
• Automation build (lead routing, task gen, reminders)
• Tool training for reps (e.g. HubSpot, SalesForce, Pipedrive, Apollo)
   

• Cleaner pipeline visibility
• Automation saves hours per rep/week
• Consistency across tech and process
   

R. Gallagher, CRO

Founders, sales managers, or teams needing consistent accountability, strategy, and skill reinforcement

ales momentum dips when training stops. Without regular guidance, messaging drifts, deals stall, and team confidence erodes.

• Monthly 1-on-1 and team coaching calls
• Deal review sessions + call shadowing
• Quarterly sales skill assessment and playbook tuning
   

• Steady pipeline velocity and rep improvement
• Less guesswork, more confidence in deal strategy
• Compounding performance from week to week
   

M. Williams, VP Sales